Süddeutsche Automobilfabrik Gaggenau GmbH

At the annual general meeting held on November 22, 1907, the decision was taken to purchase Süddeutsche Automobilfabrik Gaggenau GmbH (SAG). The company had mainly specialized in designing and building trucks. SAG became part of the Benz group in exchange for the company’s own shares to the value of 350,000 marks. Four years later, Benz & Cie. even went so far as to dissolve the traditional Gaggenau brand completely and from then on used the Murgtal plant for building commercial vehicles under the brand name Benz Gaggenau.